Choosing a website name, writing its content, incorporating graphics and features are building blocks of creating a business’s brand over the web. These are interplaying factors that need to be planned, mixed well and skillfully applied by any entrepreneur intending to break through the competition of online marketing. This means that an entrepreneur must carefully sift through the many options of web designing, and choose what fits well. An online entrepreneur then must not only be results-oriented who is focused on running after a paying online consumer. He has to put prime importance in being process-oriented as well. He must look into the details of an effective web design that does not settle on “selling” but also “communicating” with his online consumers who will not just be one-time “click and go” visitors, but rather returning consumers.
First, the web design must think like an online user. Considering some psychology in the web designing process is making an entrepreneur’s website tap into the buying motivation of the online visitors. It is like having a mindset of an online visitor. The online entrepreneur ends up with satisfied browsers who are more likely to purchase online, and probably refer people to the website. A sound web design humanizes the cyber interaction between the entrepreneur and the online consumer. The consumer senses he is understood and the entrepreneur strengthens his product branding over the web.
A good web design builds trust. Credibility in the internet is challenging because of the length and breadth of online users. Thus, credibility is something built by an online entrepreneur. It is not just created overnight. With the absence of face-to-face interaction, online visitors are always vigilant for scams. Every online visitor will always be wary when personal information is asked of them even by recommended, well-known websites. It would be key to keep the website’s chosen language and design consistent. This will front a trust-worthy site. A conversational tone that is factual and helpful will free a website from being labeled “all hype, no substance”. Language content that appears to be talking to someone face to face conveys the product message clearer and thus speaks of a trusted source.
A good web design uses familiar and recognizable patterns. When an online visitor lands in a website, he looks for familiar details related to what he has originally keyed-in. A web design that mixes style with recognizable patterns keeps the online visitor focused, thus making him stick to the website longer. It would help to consider how to use appropriate text patterns, color contrasts, and other elements of design. As simple as color choice can trigger a visitor to keep still on a website or leave it and click another website. A web design must carefully incorporate a balance of style and consistency.
Having a good web design will definitely enhance an online entrepreneur’s web product branding. An online entrepreneur’s intention to arrive at a good web design can be powered by web professionals who are geared with the technicalities of web designing. With a good web design, business web pages will be more than just a website. It will be a business web page immensely communicating trust and credibility.